Redefining the Protein Bar.

We created David because we believed that exceptionalism in the protein bar category was possible.


We envisioned a protein bar that could serve as the ultimate tool for building muscle and reducing fat - providing essential nutrients while delivering an unmatched sense of satiation.

I’m Peter. My journey began with RXBAR in 2013. I set out then to make the first paleo-friendly protein bar. I grew RXBAR to a household name in the United States and eventually sold the company. After learning more about the science behind body composition, I realized I had to update my view and start to prioritize protein while minimizing calories and added sugar consumption.

I’m Zach. I began my career as an investor but soon realized I wanted to make healthier products for myself and others to enjoy. I left the world of finance to start RAIZE, a brand making low-carb desserts. During that experience, however, I found myself eating few of my desserts because they did not have enough protein and came with too many calories, despite their low-carb nature. I had a similar realization to Peter: there was a need for a product that delivers high protein levels without the extra calories or sugar.

Together, we teamed up to develop David - a bar with 28g of protein, only 150 calories, and 0g of sugar. With a delicious taste on top of that, David is everything a bar should be.

Our brand takes the name of Michelangelo’s masterpiece. It is a reflection of our methodical approach to idealism, and our dedication to materializing perfection.

We created David for people who won’t settle for anything less.