Our story
Redefining the protein bar.
Our Story.
Our Founder
Peter Rahal
I’m Peter Rahal. My journey began with RXBAR in 2013, built from my parents’ basement. I set out then to make the first paleo-friendly protein bar. I grew RXBAR to a household name in the United States and eventually sold the company.
Since then, I’ve spent years studying the consumer space. The more I learned about the science behind nutrition and body composition, the harder it was to ignore that an entire category was optimizing for everything except what actually works. The evidence kept pointing to three things:
- Eat sufficient protein
- Avoid consuming excessive calories
- Minimize added sugar
Nobody had built a bar specifically around those principles. So I decided to.
Built on First Principles.
Together with a team backed by world-class experts in nutrition and longevity, we developed David. We started with a bar that delivers 28g of protein, 150 calories, and 0g of sugar. With a delicious taste on top of that, David Gold is everything a bar should be.
150
Calories
75%
Calories from Protein
0g
Sugar
Why “David”
Our brand takes the name of Michelangelo’s masterpiece, a symbol of precision, discipline, and ideal form. It reflects our approach: methodical, intentional, and uncompromising. Nothing here is by accident.
We created David for people who won't settle for anything less.
Peter Rahal
Founder & CEO, David Protein
An incredibly high protein-to-calorie ratio
