We’re on a mission.

We design tools to increase muscle and decrease fat. Some of our products are edible. Some in the future will not be. All of them have the potential to change you.

Our approach is evidence based. We are solely focused on the objective effects that our products have on the human body.

The optimal protein
for your optimal form.

Protein is the primary component of muscle and bone. Muscle and bone strength allows for maximal healthspan. This means you can live actively and independently now and as you age.

Build Strength.

Protein is the most satiating macronutrient. Eating more protein helps you consume fewer calories throughout the day, contributing to fat loss. Additionally, your body needs to spend about 25% of the energy it ingests from protein just to absorb that protein, compared to 5-10% for carbohydrates and 3-5% for fats, so it is doubly beneficial for fat loss.

Lose Weight.

Protein is essential to maintaining your skin’s firmness and elasticity, hair, scalp, and nail health, and more. It participates in practically every process of a cell in the body.

Be Beautiful.

75% of the calories from David come from protein.

That's ~50% more than any other bar on the market, at a fraction of the price.

75%
calories from protein

52%
calories from protein

47%
calories from protein

40%
calories from protein

85%
calories from protein

Only what's necessary in
its most effective form.

We taste tested every other bar. Then we designed the ideal bar with a maniacal
focus on taste, texture, and nutrition.

About Our Bar

Protein system

David has 28g of protein and only 150 calories. This is 75% CFP (CFP = Calories from Protein / Total Calories). The most protein-dense bar in existence. A diversity of protein sources comes together for a perfect 1.0 protein digestibility-corrected amino acid score (PDCAAS), meaning this protein is the best amino acid profile for both muscle building and optimal bodily functioning (including skin, hair, and nail health).
Binding system
These ingredients bind the bar together. Without these, the bar would just be protein powder.
- Maltitol and Allulose provide binding as well as sweetness without any blood sugar spikes and minimal calories.
- Glycerin, Tapioca Starch, and Soy Lecithin are used in small quantities to help the bar stay soft and moist over time.
Fat system

The goal of David is to create the highest CFP bar possible (CFP = Calories from Protein / Total Calories), meaning the most protein with the fewest calories. Fat contains 9 calories per gram compared to 4 calories per gram for both protein and carbohydrates. This makes it essential to reduce fat calories in order to craft the best product possible. In addition to coconut oil, cocoa butter, and palm oil, David uses a modified plant fat to help achieve the texture of fat with fewer calories.
Flavor system

The David Flavor System has a near zero caloric impact on the bar. Key components of the flavor system are cocoa powder, natural and artificial flavors, salt, sucralose, and acesulfame potassium.